Marketing Management quiz

The marketing concept focuses on:

Which of the following is NOT an element of the marketing mix?

A brand name or symbol given legal protection is called a:

The packaging that contains the product until it is ready for use, like a toothpaste tube, is:

Selling directly from manufacturer to consumer is a:

Which promotional tool involves face-to-face interaction?

Free samples and contests are examples of:

Which concept says customers will favour products that are available and affordable?

Which of the following is a component of physical distribution?

The main objective of public relations is to:

State two functions of marketing. (2 marks)

State two advantages of branding to marketers. (2 marks)

Why is packaging important for a product today? (2 marks)

What is a channel of distribution? State two functions of middlemen. (2 marks)

State two factors determining the choice of a channel of distribution. (2 marks)

Distinguish between advertising and personal selling on two bases. (2 marks)

Explain how government regulation affects pricing. (2 marks)

What is inventory control? Why is it important in physical distribution? (2 marks)

State two qualities of a good brand name. (2 marks)

Why is sales promotion used along with advertising? (2 marks)

A shirt costs Rs 400 to produce. The manufacturer adds 25%, the retailer adds 20% on his purchase price. Calculate the retail price in a one-level channel. (3 marks)

A television priced at Rs 40,000 is offered with an exchange discount of Rs 6,000 on an old set and a further 5% cash discount on the remaining price. Calculate the final price. Name the sales promotion techniques used. (3 marks)

A company's annual sales are Rs 5 crore, and it spends 6% on advertising and 2% on sales promotion. Calculate the amounts spent. If sales rise by 20% after a campaign, calculate the new sales. (3 marks)

A company's warehouse holds 12,000 units, and average daily sales are 400 units. Calculate the number of days of stock held. If the lead time for new supply is 10 days, at what stock level should it reorder (ignoring safety stock)? (3 marks)

A company offers a quantity gift of 20% extra on a 500 g pack of tea priced at Rs 250. Calculate the price per 100 g before and after the offer. (3 marks)

Read the passage and answer the questions. A biscuit company surveyed customers and found that many wanted healthier snacks. It launched multigrain biscuits in eco-friendly packs and printed nutritional information clearly. (i) Identify the marketing philosophy adopted. (ii) Identify two elements of the marketing mix involved. (iii) State two functions of the label shown. (5 marks)

Read the passage and answer the questions. A company sells its mobile phones through company-owned online stores, through large retailers, and through distributors who supply small shops in rural areas. (i) Identify the levels of channels used. (ii) Why does the company use multiple channels? (iii) State two factors affecting channel choice. (5 marks)

Read the passage and answer the questions. A car company's sales staff visit corporate clients, explain features, arrange test drives and handle objections. The company also sponsors a cricket tournament and issues press releases about its green initiatives. (i) Identify two promotion tools in the passage. (ii) State two features of each. (iii) State one advantage of personal selling for cars. (5 marks)

Read the passage and answer the questions. A new pain-relief balm entered a market dominated by two established brands. The company set a low price to attract customers, keeping in mind its production costs and the prices of competitors. (i) Identify the element of the marketing mix. (ii) Identify two factors affecting the decision. (iii) State one other factor. (5 marks)

Read the passage and answer the questions. A seller of pickles packed them in glass jars, placed the jars in cardboard boxes of 12, and shipped them in large corrugated cartons to dealers. (i) Identify the three levels of packaging. (ii) State two functions of packaging. (iii) Why is labelling important for pickles? (5 marks)

Explain the marketing management philosophies. Draw a chart comparing them on starting point, focus, means and end. (6 marks)

Explain the elements of the marketing mix. Draw a chart showing the four Ps with sub-elements. (6 marks)

Explain the channels of distribution with diagrams and the factors affecting their choice. (6 marks)

Explain the components of physical distribution. Draw a flowchart from order receipt to delivery. (6 marks)

Explain the four tools of promotion with merits and limitations. Draw a chart comparing them. (6 marks)